In the beginning, there were kraft and white boxes with flexographic printing. Then, in the 1980s, the growing influence of big-box retailers forever changed corrugated converting. Instead of hiring sales people, big-box retailers demanded that the corrugated box stand out with a sleek, high-quality graphic that attracted attention and provided sales information to customers. As a result, litho-laminated packaging emerged as a major player in the corrugated industry.